Implementation of a business idea or technology, whether used internally by the enterprise or provided as a business or technical solution to an external customer or user, does not begin with design.
Successful implementations of business ideas and technologies rely upon the initial integrated application of critical engineering techniques including analysis and planning during the project proposal (or business case) and continues through all phases of architectural refinement and planning prior to the start of detailed design phase.
This is true of design of all products, systems, services, enterprises and all types of technical solutions involving all combinations of hardware, software, data, information technology and people.
Whether the business idea or technical solution is a toaster, smart phone or television, an IT application, system or help desk, an automobile or airplane, a complex IT network, air traffic control system or satellite system, a technology company, or a company, government agency or non-profit utilizing technology, the fundamentals of integrated design apply, have always applied, and will continue to apply moving into the future of business and technology.
Industry best practice has reflected these integrated design fundamentals through the establishment and usage of the system engineering "V-Model", however as market competition increases, the process of providing customer satisfaction demands the addition of another level to the standard "V-Model" and the added usage of enterprise engineering.
Customer satisfaction begins with the establishment of the need for the business or technical solution during the business capture / business case phase and continues through to the operations phase where sustainment of the need for the business or technical solution is critical to the sustainment of the enterprise.
Customer, stakeholder and user dissatisfaction with the business or technical solution creates opportunity for competitors.
Only customer satisfaction sustains opportunity for the enterprise. Application of the fundamentals of integrated enterprise design constantly increases customer satisfaction throughout all phases of the lifecycle of the business or technical solution.
Supports integrated design and development of enterprises, organizations, processes, programs, projects, services, systems and products
Improves cross-functional team communication, understanding and expectations
Promotes use and improvement of design and development business policies and procedures
Precludes operational errors and ommisions, identifies operational risks and opportunities
Decreases cost, schedule and waste
Increases quality, value, and customer, stakeholder and user satisfaction and experience